How to bring your Natural Health Idea to Market?

Bringing your natural health product or idea can look like a daunting task at first. Don’t worry though we’re here to help you every step of the way. Start your own brand now!

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The 5 steps to bring your product to market

Step 1

Identify the products that are in demand

This is an important first step as not all products are profitable. Start by identifying industry trends using reports to identify products that are doing well and have growth potential over time.

It’s important to consider the current market size as well as the compound annual growth rate (CAGR) as these are important indicators if there is growth potential.

You can start by identifying markets such as individuals looking for; anti-aging products, to lose weight, build muscle, take better care of their immune system, or digestion aid (for more examples see our resources page. From here you can identify specific products that can be targeted to these individuals to meet their needs.


Define your target market

Once you have chosen your product(s), defining the needs of your target market is an important next step. This helps you to better understand their motivations and the reasons for their goals. Knowing and understanding this is what will set you apart from the competition, those who can better understand their market will resonate with them better and be more effective in the target market’s recall for brands and increase their likelihood of purchase.

Step 3

Get to know your competition

Now that you have a better understanding of who your customers are, it’s time to learn more about your competitors. Start by identifying both your direct and indirect competitors. Indirect competitors being those whose product has similar benefits as yours but achieves it in a different way, they can be seen as a substitute to your product. And direct competitors being those who have a similar product to yours. Identifying both sets of competitors allows you to better analyze the market and where you would fall in it and how you can better address needs that others are not meeting.

E.g. For example, take a customer who is looking to satisfy their hunger specifically with pizza. You are a local pizza chain. Your indirect competitors would be grocery stores that offer ingredients such as pre-made pizza dough, and your direct competitors would be other pizza chains.


Finding your Manufacturer​

Finding the right manufacturer is a crucial next step. You want to make sure that the manufacturer you choose to make your products, understands your needs and is there to help you achieve your goals. If you are new to the industry, you want a company that understands what it takes to bring a product to market from the very start and has the experience of doing so. Make sure to consider,

Step 5

Gaining Customers

Next, you should consider how you are going to gain customers. This step encompasses all that you have done in the steps above. By knowing your customers and the competition you now know where there is an opportunity for you and how to best reach and resonate with that market. Some of the most effective ways to reach your target market have been listed below.

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Make CSN Pharma your Boutique Manufacturer

As a Vancouver-based Boutique Sports Nutrition and Nutraceutical Product Manufacturing company, our promise to you is to provide exceptional customer service in helping you bring your concept to market every step of the way. With the ability of our in-house experts, our global supply partners, and our GMP compliant facility we can cater to your every need to make sure you are set up for success.